Dinita is a Social Media and Digital Content expert with over 10 years of experience working with brands like Red Bull, BBC Three, Endemol, Sonos and M & C Saatchi. As the digital expert behind the first Black Pound Day, Dinita has worked on campaigns and content from broadcasting and entertainment to technology and tobacco. A digital native with a passion for story-telling built on a background in broadcast journalism with an MA from City University. Her addiction for understanding algorithms developed at a young age, teaching herself to programme at just 11 years old. Now Dinita owns a digital agency called Mōrēs (Mo.res) aimed at helping brands connect with genuine audiences.