Anjuli Bedi

Anjuli Bedi is an award-winning innovator in leveraging the intersection of behavioural science and AI-approaches to drive a positive impact on society.  She is the CEO and co-founder of Boon Global, which has pioneered the concept of “Beneficial Intelligence.”


Her career has ranged from building behavioural science and counter-disinformation propositions for the world’s largest private PR firm, to tackling human trafficking through AI, to predicting how to make female-led superhero movies successful for the Hollywood studios. She is the host and founder of the podcast “Make Data Human” and is a contributing author to the World Economic Forum on disinformation and human trafficking. She considers climbing Kilimanjaro in support of cancer research to be the most worthwhile thing she’s done to date.